USA Web Design Company versus Outsourced Web Design Companies

When you are thinking of putting up your own website, you have the choice to work with a local company or work with one that is overseas. If you are unsure of who to choose, there are ways to determine which one is best for your needs. Let us compare a USA web design company with an outsourced one so you can see which one you should choose.

Communication

when you hire a local company, you will find that communicating with them is easier than with a company that is located on the other side of the globe. The time differences can make things a bit difficult, although a lot of overseas web design companies do shift their work hours to fit your time zone. The difference is the time zone is not the only problem when it comes to communication. Sometimes, differences in the primary language can cause communication problems as well.

While most companies overseas that work with English speaking countries can speak well enough in English, there are some expressions and terms that may get lost in translation. With a local company, there is less likelihood of miscommunication because of language barriers.

Control

working with a local web design company as opposed to an outsourced on located hundreds of miles away in another continent may also benefit you in terms of control. With a local company, you have better control over who works on your project than you would with an outsourced one. There are some overseas companies that do allow you to pick who of their people you want to work on your project, but this can be rather difficult at times.

Another way you can easily control a USA web design company versus one that is overseas is that you can easily travel to the offices of this company. Even if it is located in another state, all it takes is one short plane ride (which is cheaper and faster than if you were to fly halfway across the globe) and you can meet with your site developer to dictate what you want.

Involvement

with a USA web design company, you can be as involved as you want to be. Want to be there when they are brainstorming about your site? Simply schedule it with them and you can sit in on these sessions so you can share your ideas directly with them in real time and in person. With an outsourced overseas company, while you can do this via video chat or you can also fly over, you can’t do so all the time and at every step of the development process.

Cost

this is where outsourced companies have an edge over local ones. Most US-based web design companies charge more for their work than outsourced ones. There is a caveat though. While you do get lower costs for development overseas, you don’t get the protection that US law can provide you if you are not given what you paid your web design company to do.

Of course, you have to take into consideration the fact that not all USA web design companies are the same and not all outsourced overseas web design companies are the same too. There will always be exceptions to every rule, and the same goes for these web design companies. The choice you make, whether local or abroad, will depend on a number of factors that include reputation, reliability, and ability.

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Steps for E-commerce Website Development

With the highly publicized success of e-commerce giants Jack Ma of Alibaba and Jeff Bezos of Amazon, it is no wonder that more and more people are putting up their own shopping websites. Developing a website for e-commerce is not as easy as it may seem. Whether you are working with an e-commerce website development company or doing this on your own, there are a few steps that need to be followed to ensure the success of your site.

In developing your own selling site, the key steps you need to follow are:

• Determine your niche and target market – some people tend to jump the gun and think about creating an e-commerce site that sells everything. This is not the way to go. What you need to do is to first choose a niche, conquer that niche and market, then expand. Don’t plan on selling anything and everything under the sun just because the big players in the industry are already doing so.
• Choose the right domain name – this will be your brand, so to speak, and finding the right name to go with your online store is crucial to your success. Look for a catchy name that people can easily remember and associate with what you are selling. Take your cue from those who have gone before you and succeeded in this kind of venture to come up with the perfect name for your site.
• Choose the right platform – also called a CMS (content management system), this is what you use to put together your site and what people will see when they visit your pages. Find one that has all the features that you want and need to be able to sell your products effectively. Also, try to choose a CMS that has a secure payment gateway, great support, and is easy to update and customize.
• Choose the right design – how you capture your market’s attention and retain it is not just in the pricing or images that you post for the items that you are selling. It is also in the overall design of your site. Put some thought in how easy it is to navigate, how concise your search is, and how the colors of your site play to the senses of your target market.
• Don’t forget marketing – if you want to reach as many potential customers as possible, marketing should always be part of the planning process of your site. It is important to have a marketing plan even before the site is launched. This will help you establish a following even before you open your doors, so to speak, to your buying public.
• Optimize as you go along – optimization is something people do after the site has been running, and this is a mistake. This should be integrated into the creation of the site in order to give your e-commerce site a chance to be seen in the first pages of search engines soon after it is launched.

These are just the initial stages of the development of an e-commerce website. If you find that doing this on your own would be too difficult or taxing on you, you should look for a reliable web development partner that can help you realize your vision for your own shopping site while you focus on other aspects of the business.

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